|
The
niche segment of middle-income consumers in India is
estimated to be 75 to 90 million strong by the most
conservative estimates. At a compounded annual growth of
11%, the World Trade Organization (WTO) has projected a
swelling of this customer base to 120 million by the year
2004 and subsequently, well over 200 million by the year
2010.
This
growth, by reasonable linear computation, unmasks a huge and
expectant consumer base for premium, globally reputed
brands. The annualized increase in per-capita private
consumption expenditure highlights the following
co-ordinates, and their incremental nature in percentage
terms vis-à-vis category allocation are:
-
Food & Beverage
10.1
- Clothing & Footwear
11.5
- Rent, Fuel, Power
8.5
- Transport & Communications 17.3
- Others 12.0 |
