Marketing Research & Information Systems (MIS): Research Design, Data 

Price Determination and Management:  Competitive Price ID and Cost Curve plotting, study of Price Elasticity of demand / Supply and Modified Breakeven Analysis 

Logistics- Management of Physical Distribution Systems: Customer service, Transportation, Special Materials Handling (e.g. refrigeration), distribution Channeling, Order Processing, Warehousing and Inventory Control. 

Promotional Strategy: Marketing Communications – AIDA Concept (attention /interest / desire/ action) and media selection, Promotional Mix Determination 

3Ps (Product/Price/Promo), Budgeting, Measuring the effectiveness of Promotion and Public Relations.

Assessment of Marketing Performance, Summary

Evaluation and Control : control charting