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OMM
makes no such promises that the internationally recognized
name brands that it promotes for individual principals could
overnight evolve into soon-to-be main stream segment
leaders.
In today’s semi-permeable market place of India,
realistically, this would be the farthest exaggeration of
the truth. Nevertheless every ounce of resources we are made
available by the principals for the common goal of
promotional efforts gets plowed back into cultivating the
brand equity, planting the seeds for the times to come.
We believe that the future-growth objectives of MNCs are to
sprout from the emerging markets with India’s one billion
consumers being the frontrunners in that race.
Our dedicated and highly motivated sales teams are
professionally trained for skillful brand positioning,
market research and feedback. Our understanding is that,
with the passage of time and further rollback of import
tariffs, some of these brands could emerge as future power
brands.
Bearing this optimistic outlook as distributors, we have
been able to work closely with the manufacturing principals
and advertising agencies involved, spotting out the winners
from the plethora of the product-mix.
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