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”OMM”.
the visionary, the market maker
Even less than a decade ago, it was
incomprehensible to import and market
consumer products, marketed by Multinational
products, in India. This market was closed for business and
vehemently so. Layers of restrictive import regulations were
stacked, incased by semi-socialist and protectionist
bureaucracy with a fortress mentality.
These policies were impossible to circumvent, unfolding into
lucrative and flourishing trans border smuggling operations
in much sought after, foreign-made goods of all
denominations.
However belated, this country of over one billion people (
between 75 to 90 million middle class consumers ), driven by
its own compelling macro-economic logarithm, finally opted
to become a signatory to WTO charter. Consequently, by
default, it had to open up it creaky doors, at the
conclusion Uruguay Round of Talks. We at OMM could hear the
inviting sound of the opening doors and sensed the urgency
to claim the first-mover-advantage, well in accordance with
the principles of the Risk and Reward theory. With full
benefit of the hindsight, we are extremely proud of our
pioneering undertaking – hence the birthing and incubation
of OMM. |
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